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You are here: Home / Partnering with MyPyramid / Corporate Challenge Partners

Corporate Challenge Partners


The following companies are MyPyramid Corporate Challenge Members. Scroll over and/or left click each logo to find out about the company and what they are doing for their partnership.

To join the Corporate Challenge, click on the Action Kit on the bottom of the page and get started today! "By partnering with MyPyramid, corporations win, USDA wins, and the American consumer wins win. That's a win-win-win situation!" (Ed Shafer, Secretary of Agriculture)
 
ACFN intends to promote MyPyramid through the development of an energy balance curriculum as part of the Healthy Schools Partnership, an innovative approach to addressing childhood obesity. A registered dietitian will teach children a curriculum including five core topics: MyPyramid, portion sizes, food labels, snack planning and beverage choices. The goal is for students to become agents of change within their families and follow the dietary pattern of the food groups found in MyPyramid. The American Egg Board (AEB) and Egg Nutrition Center (ENC) are dedicated to providing science-based information to nutritional gatekeepers. As part of “The Incredible MyPyramid” project, AEB and ENC will create educational toolkits to help consumers make the most of MyPyramid. The toolkits will provide relevant research to health care professionals on the benefits of affordable, high-quality protein foods and will also make information actionable for moms by including recipes/tips inspired by MyPyramid. Founded in 1975, AMERICAN SYSTEMS is one of the largest employee-owned companies in the United States, with approximately 1,500 employees nationwide. Based in the Washington, DC, suburb of Chantilly, VA, the company provides systems engineering, technical and managed services to government and private sector customers. AMERICAN SYSTEMS was named “Contractor of the Year” at the Greater Washington Government Contractor Awards in October, 2007. For more information, please visit: www.AmericanSystems.com.
Moderation is key, especially when it comes to what we eat. Make sure your family gets the right balance of meat, milk, eggs, vegetables, fruits and grains, and plenty of exercise. Moderation and balance are the keys to a healthy diet. Thanks to American farmers and ranchers, consumers enjoy the most abundant, safe, nutritious and affordable food in the world. It’s your health, make it your choice. ARAMARK is a leader in professional services, providing award-winning food services, facilities management, and uniform and career apparel to health care institutions, universities and school districts, stadiums and arenas, and businesses around the world. Best Yet Market is at the forefront of providing healthy food and delicious items like fresh fruit and vegetables. We would like the community to get involved and attend our seminars on the right nutrition according to the USDA and MyPyramid.
Burger King Corp. (BKC) is committed to helping children eat and live better by promoting balanced diets. To achieve this, BKC is working to enhance nutritionally balanced menu offerings, increase education, and fulfill its HAVE IT YOUR WAY® brand promise. As part of the HAVE IT YOUR WAY® with MyPyramid program, BKC will promote MyPyramid in materials to moms, kids and other nutrition gatekeepers and illustrate how Kids Meal options can help meet MyPyramid recommendations.

The California Wild Rice Advisory Board welcomes the “Corporate Challenge” as an opportunity to expand awareness of the health benefits of a diet that includes wild rice. While today most wild rice is cultivated, the natural composition of the plant is maintained– thus containing the original nutrients that nourished Native Americans. Our goal is to spread the message that wild rice is an excellent source of several vitamins and minerals and offers “whole grain goodness” in a form that is easily prepared.
Campbell Soup Company is proud to be a Charter Member of Partnering with MyPyramid: Corporate Challenge. Our initiatives focus on educating consumers, professionals, and employees on balanced nutrition, increasing intake of vegetables and whole grains, reducing fats and sodium, increasing physical activity and managing weight. Examples include: product solutions, delicious recipes, and menu plans that align with the 2005 Dietary Guidelines. Campbell’s mission: Nourishing people’s lives everywhere every day. CCVillage.com is partnering with MyPyramid to promote Project M.O.M. in an effort to educate caregivers in using the new food pyramid. We will add mouse-over M.O.M. Messages to our food menus that offer tips for more nutritional choices in choosing and preparing food for young children. M.O.M. Messages in our lesson plans will focus on increasing physical activity to promote proper growth and development. Compass Group, North America will continue to make MyPyramid an integral part of Balanced Choices, our nutrition and wellness program that promotes moderation and variety and provides education to help consumers. Compass Group N.A. serves customers of all ages and demographics in a variety of contract foodservice venues, and our key initiatives are targeted to increase awareness of MyPyramid tools and resources and to support and promote key components of MyPyramid.
ConAgra Foods has always been committed to consumer health as the first company to fully disclose MyPyramid food group information on retail packages. A unique graphic combines the MyPyramid logo with color-coded pyramids that show the percentage of the daily food group recommendations each serving of the product satisfies. The easy-to-understand MyPyramid information helps consumers make purchase decisions and input diet information into online meal trackers such as MyPyramidtracker.gov. Connections is a non-profit company connecting families to resources that promote growth in several fundamental areas of life. Our website, which is still under development, will provide families with information about our services, links to other services, and access to our Family Resource Center. Within this searchable database we will recognize activities, recipes, and other information that promote a healthy and active lifestyle. The Dairy Council of California’s nutrition education programs align with the USDA’s MyPyramid food guidance system and the Dietary Guidelines. The Personal Nutrition Planner on the Meals Matter website is an interactive nutrition tool providing tailored healthy food choices, and adults receive suggested amounts and types of foods using MyPyramid. Nutrition booklets also target specific issues related to pregnancy, the parenting of preschool and school-aged children, and adult weight management.
Del Monte Foods® Harvest Selections® make it easier to meet the MyPyramid produce recommendations by providing meals with 1 cup of vegetables per serving. As part of the MyPyramid Corporate Challenge, Del Monte will display the amount of vegetables that are contained in the meal on the front of the package. Consumers will be guided to the back of package where the approved MyPyramid icon will be displayed with additional information on the amount of all the food groups provided by each meal. The National Institute on Alcohol Abuse and Alcoholism has emphasized the critical role of professionals in communicating responsible drinking or abstention. Research demonstrates that a professional simply discussing concerns about alcohol use can effectively change a patients’ drinking behavior. The Educational Tool Kit developed will facilitate discussions about drinking and present opportunities to discuss other messages delivered by MyPyramid.
Film Ideas, Wheeling, IL, a national producer of educational programs, is releasing Vitaminix, an animated, nutrition focused DVD, for children ages 2 - 7. Vitaminix target audience includes families, schools, instructional television, libraries, and health organizations. Lively, animated vignettes introduce & promote the 6 MyPyramid For Kids topics. Web links include MyPyramid For Kids information, games and activities. Packaging and filmideas.com promote MyPyramid.gov symbol and URL. Fruitology aims to increase consumer awareness of the benefits of healthy eating habits. We produce a line of healthy organic juices and juice blends along with organic vegetable blends that consumers can enjoy as part of a healthy lifestyle. Our goal is to include all social and economical classes of consumers in becoming aware of not only the food and beverage choices they make, but the choices they are making for their children. Fueling a consumer movement toward healthy, nutritional foods, Full Tank Foods offers a line of frozen vegetable-enriched kid favorites. Founded by busy parents - a pediatrician and an engineer - Full Tank Foods makes frozen entrees that are high in nutrition, yet ready in minutes. Full Tank products are a result of alarming national trends: (1) Eight out of ten kids don't eat enough vegetables. (2) Poor nutrition habits can lead to childhood obesity.
General Mills is committed to connecting Americans with resources that will help sustain balance between food and physical activity by creating useable tools and resources that fit into consumers’ age and stage of life. Our approach to MyPyramid My Life aims to: create a dialogue with Moms that can direct them to healthy solutions; centralize a collection of consumer resources and promotions that can simplify consumers search for answers; and advance awareness of the tools available at MyPyramid.gov. The Grain Foods Foundation represents members of the baking and milling industries, which collectively employ thousands of Americans. Our goal is to encourage our members to include MyPyramid in their marketing and communications efforts, such as in-house publications, on packaging, in advertisements and at retail. To do our part, we will include MyPyramid information in our monthly employee newsletters, Progress Reports and on our website, www.grainpower.org. The HealthCastle.com community places a main focus on preventative health - popular topics include diet tips to lower cholesterol, common diet myths, popular convenience food reviews and issues related to women's health. We do not preach the ABCs of nutrition, because it's boring. Instead we debunk diet myths and make sense of breaking nutrition news so that readers will learn the essence of healthy eating.
Horizon Software offers comprehensive food service solutions ranging from Point of Service (POS) to back of the house management systems including inventory management, procurement, menu planning, nutrition analysis, warehouse distribution and more. Their product offering provides clients with fully customizable and scalable software solutions able to meet the needs and budget of any food service operation. IGA is a marketing alliance of 1170 stores in 46 states. Each year IGA supplies its retailers with a national marketing program with four themed events. In 2009 the MyPyramid concept will be introduced into the event lineup through the IGA Hometown Healthy Challenge, Feb.15 – March 14. The event will encourage consumers to learn the “Steps to a Healthier You” featuring a MyPyramid-related consumer sweepstakes with prizing to benefit the winners’ local school fitness programs.
Laura’s Lean Beef has created a new fold out booklet to introduce their products to consumers as well as members of the health professional community, especially Registered Dietitians and Certified Diabetes Educators. Nutrition information and educational material provided in the booklet directs consumers toward including Laura’s Lean Beef as a part of a healthy diet for their families. The booklet includes the MyPyramid logo along with the website address to learn more at MyPyramid.gov. Our project provides online wellness education and an interactive means for parents and children to plan school meals. The MyTray project allows parents and children to plan meals based on what is actually served at school. A MyPyramid screen compares the amount of food on the tray to individualized nutrition guidance. The MyNutrition project offers nutrition education for parents and children. Resources include original content and links to credible websites.
Masters in Dietetics, L.L.C. is a nutrition and health promotion company which has partnered with MyPyramid to educate nutrition gatekeepers on the fundamental guidelines of wellness. The program “Master in MyPyramid: Montgomery” conducts wellness classes in clinics, businesses, churches, and the Montgomery County Chamber of Commerce. Tabitha Mays, a Registered Dietitian, has developed the 6-week educational program for employees and business owners and their families. Mead Johnson Nutritionals is dedicated to helping provide infants and children with the best start in life. It is best known for its Enfamil Infant and Toddler formulas and Expecta® LIPIL® DHA supplement. We believe that a healthy baby starts with a healthy mother. Therefore, we plan to promote healthy nutrition among expecting and new mothers by introducing online and offline initiatives to build awareness and promote engagement with MyPyramid for moms.
MYTRAK, the fastest growing health system in the USA, has over 500,000 people attributing their exercise success to its methods. Many of these participating members could benefit from a comprehensive and fully integrated nutritional or weight management program. MYTRAK’s online portal will feature MyPyramid as a seamless extension to exercise programming that integrates the Menu Planner, Tracker, Steps to a Healthier Weight, and various other MyPyramid recommendations. America’s beef producers have a longstanding commitment to nutrition education. Through the Corporate Challenge, the beef industry will continue its partnership with MyPyramid by creating and distributing educational materials that feature the new MyPyramid for Pregnancy and Breastfeeding and MyPyramid for Preschoolers. Through its national relationships and network of 45 State Beef Councils, the beef industry will promote these materials to health professionals and educators across the country. The National Dairy Council intends to develop new WIC educational materials promoting MyPyramid messages. Based on consumer research data, many WIC participants traditionally consume whole milk for reasons of nutrition perception. NDC is working with WIC to aid in the transition to lower fat options by developing several educational resources to help address that perception and to provide tips for transitioning to low-fat milk and milk products.
Nestle recognizes the importance of providing information and products that contribute to healthy living and that are consistent with the messages and recommendations from MyPyramid and the 2005 Dietary Guidelines. Nestle offers a variety of products that help consumers increase their intake of whole grains, fruits, vegetables, and fat-free or lowfat milk with our LEAN CUISINE, LEAN POCKETS, BUITONI, BELGIAN CHEF, JUICY JUICE, NESQUIK AND LIBBY’S Pumpkin brands. Nourish Interactive, a new kid's health website, offers free online interactive nutrition education games to support healthy food choices and prevent childhood obesity. Nourish Interactive is a partner with the USDA bringing the Kids' Food Pyramid to life through Chef Solus and the Food Pyramid Adventure game. Children explore the food pyramid through FUN challenges, activities and mini-games. They learn nutrition and the balance between energy from food and activity. Available in English and Spanish. Today peanuts are classified in MyPyramid with meat, fish, poultry, dry beans, eggs and nuts because of their high protein content. However, because peanuts are plant-based, they do NOT contain cholesterol and some of the saturated fat that is found in animal-based sources of protein. In fact, they contain a much higher percentage of the "good" unsaturated fats than saturated fats. Therefore, peanuts have been placed closer to the bottom of both the Mediterranean and the Vegetarian Food Guide Pyramids.
Really Cool Foods manufactures fresh organic & natural ready meals which are distributed nationally, carried in a wide range of retail locations, and have a broad consumer target including anyone who enjoys great tasting, convenient food that is “better-for-you.” Really Cool Foods intends to incorporate the MyPyramid icon into a selection of packaging over the coming years and looks forward to supporting the 2005 Dietary Guidelines for Americans through this effort. We have a board game called The Good Health Game. It is a FUN way to teach your kids about Healthy Eating, Exercise, and other important issues regarding Health. It is the perfect product to Partner with the MyPyramid Project. We plan to place the MyPyramid for Kids into each game. Players during the game will be asked questions about the pyramid. Level 1 is ready for press and will be in stores for the 2008 holiday season. For more information, contact RJEGames@optonline.net.
Save Mart/Lucky Supermarkets will further MyPyramid awareness by increasing web referrals and incorporating information on private labels and weekly circulars. We will integrate MyPyramid messaging into Back-to-school lunch sacks, tour flyers, monthly newsletters and quarterly “In Good Taste” recipe booklets. We will implement an incentive-based promotion for walking to the store or parking the bus ½ mile away to encourage physical activity for the 25,000 children visiting annually on SuperFriend tours. Sodexo is a food and facilities management company committed to making every day a better day. Sodexo will partner with the MyPyramid Corporate Challenge with Lift Off To Wellness!, a program that sends monthly messages about good nutrition and physical activity to students and parents and is integrated in the dining experience. Communication will include monthly posters, menus, and cartoons featuring both Los Kitos (lovable Latino cartoon characters) and a new website called “Liftoff’s Playground.” It is our goal to make it easy for our customers to shop for healthy foods and live a healthy lifestyle. Through products, information and services, we are committed to delivering the messages of MyPyramid.gov. We are excited to bring our customers the new USDA tools including MyPyramid Menu Planner and Project M.O.M. through articles, website links, our school tour program and a new in-store program identifying healthy foods in each MyPyramid food group.
Subway® has a long history of supporting balanced and nutritious eating. Our menu has always included a variety of low saturated fat and low cholesterol sandwiches that are made on fresh baked bread with lean meats and topped with fresh vegetables. Our educational tray liner shows customers how our low-fat sandwiches fit into the pyramid groups. Subway® also recently introduced the Fresh Fit Kid’s Meal which includes a low-fat sandwich, low-fat milk or 100% juice, and apple slices or raisins. Take a Peak is a multi-year in-store promotion program aimed at bringing MyPyramid to life. Take a Peak provides a “hands on” educational experience to help consumers build healthier diets. Executed by MatchPoint Marketing—a leader in consumer in-store promotions—and developed and supported by the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI), Take a Peak is the largest effort undertaken by the food, beverage, and retail industry to help consumers learn more about MyPyramid. Tools for Healthy Choices is excited to partner with MyPyramid: The Corporate Challenge to Step Up and End Childhood Obesity. Our commitment to MyPyramid is to enlighten parents and students by developing a complimentary student edition of our health care and fitness journal. The new journal will feature MyPyramid graphics, Menu Planner, Meal Tracking Worksheet, and eating and exercise Tips for Families. Other features will consist of organizational tools for health care and school.
The public launch of the US Potato Board’s Healthy Potato Campaign took place in February 2004 with “Skinny Potato” ads in opinion leader publications, such as The New York Times, Washington Post, USA Today and Roll Call. At the same time, an aggressive publicity campaign focused on consumer lack-of-knowledge about potato nutrition and the industry’s campaign to get the facts out. Media response was outstanding, as food and nutrition writers were eager to tell the positive story about complex carbohydrates. The Skinny Potato image became the icon for this campaign. The WFC collaboration efforts with MyPyramid Corporate Challenge will include the inclusion of the MyPyramid.gov link on the WFC homepage, as well as promotions of the release of MyPyramid for Moms and the Menu Planner. The Grain Talk Blog, which has an audience of consumers, grain-based trade and media, will also promote MyPyramid extensions. Presentations and flyers will be distributed to WFC members regarding the benefits of MyPyramid. Yum Brands plan to incorporate MyPyramid.gov on nutrition brochures and in-store posters. MyPyramid.gov is already referenced on the KFC brochures and in-store posters. The other brands will inlude MyPyramid.gov as new brochures and posters are updated. As the “Keep It Balanced” website is revised, it will have resources from MyPyramid to educate customers on balancing diet and exercise. The website will have links to MyPryamid.gov and will include messaging consistent with Dietary Guidelines for Americans.
     

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